ARTFEED — Contemporary Art Intelligence

Business Strategies for Creating and Marketing Large-Scale Artworks

market-auction · 2026-03-15

A blog post offers guidance on producing and selling sizable art pieces, with Jason Horejs providing advice on overcoming apprehensions about working in large formats and establishing pricing for such works. The content emphasizes the commercial advantages of scaling up artwork.

Key facts

  • Jason Horejs shares insights on creating and selling large-scale art
  • The post addresses overcoming fears associated with large formats
  • It includes pricing strategies for statement pieces
  • The content highlights business benefits of scaling up artwork

Entities

Institutions

  • RedDotBlog

Sources