Brandt Gallery Marks 10 Years with Bureau Brandt Rebrand
To mark its tenth anniversary, Amsterdam's Brandt Gallery has undergone a rebranding with the help of Bureau Brandt. The revamped logo features a geometric wordmark in lowercase, showcasing perfect circles for the letters b and d, a single-story a, and a blunt t. The gallery has rebranded from Rutger Brandt to simply Brandt, emphasizing a more collaborative ethos. For artist and exhibition titles, the ABC Laica typeface is utilized. Street posters highlight artist names against black-and-white visuals, while a robust black tote displays the wordmark in white. The website features inverted colors, and the exhibition catalogue for Enrico Freitag's The Flowers 4 employs Laica italic. The design incorporates a monochrome palette with a blue accent, tailored for the gallery's Amsterdam venue and fair appearances, including The Armory Show and Art Toronto.
Key facts
- Brandt Gallery turns ten and undergoes a rebrand by Bureau Brandt.
- The new wordmark is a custom geometric sans with lowercase letters: b and d are perfect circles with straight stems, a is a single-story bowl, t shears off in a blunt bar.
- The gallery name is shortened from Rutger Brandt to simply Brandt, marking a 10-year turning point toward a more collective and open-ended identity.
- ABC Laica typeface, specifically its expressive italic, is used for artist and exhibition names.
- Street posters feature an artist name and show title over a black-and-white image, with the wordmark anchoring the bottom.
- The system includes a heavy black tote with the wordmark in white at billboard scale and a website that inverts the scheme to black on white.
- The exhibition catalogue for Enrico Freitag's The Flowers 4 gives Laica italic a full page opposite a single plate.
- The identity is built to stretch across the gallery's Amsterdam home and its fair circuit, including The Armory Show, Untitled Art, NADA New York, and Art Toronto.
Entities
Artists
- Rutger Brandt
- Enrico Freitag
Institutions
- Brandt Gallery
- Bureau Brandt
- The Armory Show
- Untitled Art
- NADA New York
- Art Toronto
Locations
- Amsterdam
- Netherlands
- New York
- United States
- Toronto
- Canada