Blanca Doba’s whimsical brand identity for fictional beauty line Bare Earth

Graphic designer Blanca Doba created a visual identity for fictional beauty brand Bare Earth, stepping away from her usual bold, Y2K style. The system features delicate tones, ornate typography, lace borders, floral photography, and embroidered illustrations. Doba started with calligraphic experiments, refining hundreds of lettering studies into a logo that evokes an old bookplate. She paired it with modern fonts BN Cringe Sans and PP Mori, and a palette of soft neutrals, black, white, and muted green. The project was a response to a design brief for a simple body care brand with natural forest extracts. Doba, who is self-taught and began designing movie posters three years ago, sees branding as building a whole visual world. She cites Anna Mills’ type work as inspiration. The project reminded her of the importance of stepping outside her comfort zone and giving herself creative freedom.