Bella Hadid's Ôrəbella Expands with Body and Hair Parfum Mists Launching in April
On April 10 in the US and April 12 in the UK, Bella Hadid's fragrance line, Ôrəbella, will introduce three new body and hair parfum mists: Gardenia’s Whisper, Golden Brûlée, and Nectar Dew, each priced at $39. These mists, which are alcohol-free, feature hydrating botanical waters and are meant for widespread application. Since its launch in 2024, Ôrəbella has generated eight-figure revenue and is available in over 2,000 retail locations worldwide. Hadid, along with general manager Alison Romash, works with perfumers Jérôme Epinette and Clement Gavarry. The brand focuses on a 'skin-first philosophy' and connects with consumers through pop-ups and social media, with potential future ventures into wellness categories.
Key facts
- Ôrəbella launches three new body and hair parfum mists: Gardenia’s Whisper, Golden Brûlée, and Nectar Dew
- The mists will be available in the US on April 10 and the UK on April 12, exclusively through Selfridges initially
- Each mist is priced at $39 and features a lighter, alcohol-free formula with hydrating botanical waters
- Bella Hadid founded the brand, which debuted in 2024 and has grown to eight-figure revenue with double-digit sales growth
- Ôrəbella is stocked in over 2,000 stores globally through retail partnerships including Ulta Beauty, Douglas, and Nocibé
- The brand's most successful fragrance debut was Jasmine Blues, doubling week-one sales compared to previous releases
- Hadid collaborates with perfumers Jérôme Epinette of Robertet and Clement Gavarry of Firmenich
- Ôrəbella's 'skin-first philosophy' includes a proprietary Ôrəlixir™ base and a viral 'shake-to-activate' mechanism
Entities
Artists
- Bella Hadid
- Alison Romash
- Jérôme Epinette
- Clement Gavarry
Institutions
- Ôrəbella
- Vogue Business
- Selfridges
- Ulta Beauty
- Douglas
- Nocibé
- Brown Thomas
- L’Oréal Group
- Robertet
- Firmenich
- Frankies Bikinis
- Wildflower Cases
- The Mayfair Group
Locations
- US
- UK
- Mexico
- Middle East
- Europe
- Ireland
- Dallas
- Kuwait