ARTFEED — Contemporary Art Intelligence

Behind the Scenes: Publicists Shape Art World Trends

opinion-review · 2026-06-25

Phin Jennings' latest art market column for Ocula explores the often overlooked role of publicists in shaping art world trends. Jennings questions how behind-the-scenes publicists influence which artists gain press and public attention, highlighting their power in the art market ecosystem.

Key facts

  • Phin Jennings wrote an art market column for Ocula.
  • The column is titled 'The Power of the Publicist'.
  • It examines the role of publicists in creating art world trends.
  • Publicists work behind the scenes to bring artists to press and public attention.
  • The piece is an opinion piece on the art market.
  • It was published on Ocula's magazine platform.
  • The column questions how trends are created in the art world.
  • Publicists are identified as key players in this process.

Entities

Institutions

  • Ocula

Sources