Barney Davey Challenges the Six-Figure Art Business Goal in New Essay

In a recent essay, Barney Davey questions the widespread assumption that artists should aim for a six-figure art business. Drawing on his experience breaking through that threshold during his magazine publishing days, Davey argues that such goals often come with hidden costs that many artists are unwilling or unable to pay. He introduces the concept of "pragmatic ambition," which involves setting goals within reach or with a reasonable stretch, rather than pursuing success at the highest level. Davey emphasizes that sales figures don't equate to take-home income and highlights the importance of building long-term relationships with collectors, fans, and benefactors. He also announces a forthcoming program, "How to Find Art Buyers," designed to help artists recognize existing opportunities and turn conversations into sales and referrals. The essay encourages artists to honestly assess their ambitions and consider what they are willing to sacrifice to achieve them.