Banana Milk Coffee Trend Takes Over from Beauty to Cafes

The banana milk latte, a convenience store cocktail from South Korea, has gone viral globally. The drink mixes Binggrae banana milk with pre-made iced coffee over ice. Binggrae has produced banana milk since the 1970s, when the Korean government promoted milk consumption by flavoring it with banana, then a luxury fruit. The trend gained traction after BTS's Jungkook was seen holding Binggrae's banana milk, and TikTok user @feliciaaveklew posted a recipe video in June 2025. Actress Emma Roberts also made a banana latte Reel in Seoul. Banana-flavored beauty products have been popular for two years, with brands like Ole Henriksen, Prada Beauty, Glossier, Marc Jacobs, Juliette Has A Gun, Abel, BORNTOSTANDOUT, 27 87, Kayali, Brooklyn Ellis, and NETTE featuring banana notes. Now the fruit returns to food, with banana milks available from Sir Bananas, Banana Wave, Mooala, and Almond Breeze, offering potassium comparable to the fruit.