ARTFEED — Contemporary Art Intelligence

Balenciaga's Fall 2026 Campaign Stars Sarah Pidgeon in Celine Song Film

other · 2026-06-12

Balenciaga has released its Fall 2026 campaign film, A New York Minute: Keep Rolling, starring actress Sarah Pidgeon and directed by Celine Song, known for Past Lives and Materialists. The three-part series follows Pidgeon through a day in New York City, featuring Balenciaga's Le City, Le 7 Bowling, and Rodeo bags. Creative director Pierpaolo Piccioli, now a year into his tenure, continues to redefine the Balenciaga woman as embodying quiet strength and authentic practicality. The campaign extends beyond film with a secret Instagram account @keeppprolling sharing behind-the-scenes content and a coffee pop-up at Iconic Magazines. The collection is available at Balenciaga Bal Harbor Shops in Miami and online.

Key facts

  • Balenciaga Fall 2026 campaign film titled A New York Minute: Keep Rolling
  • Starring actress Sarah Pidgeon
  • Directed by Celine Song (Past Lives, Materialists)
  • Features Balenciaga Le City, Le 7 Bowling, and Rodeo bags
  • Creative director Pierpaolo Piccioli, one year into role
  • Campaign includes secret Instagram account @keeppprolling
  • Coffee pop-up at Iconic Magazines in New York
  • Collection available at Balenciaga Bal Harbor Shops, Miami, and online

Entities

Artists

Institutions

  • Balenciaga
  • Iconic Magazines
  • CULTURED

Locations

  • New York City
  • New York
  • Miami
  • Florida
  • United States

Sources