Baden-Württemberg's 'The Länd' Song Replaces Stickers
Baden-Württemberg has shifted its regional marketing strategy from visual to auditory, releasing a song titled 'The Länd' after years of plastering the world with yellow stickers. The campaign aims to make the German state memorable through music.
Key facts
- Baden-Württemberg used yellow stickers for years
- New marketing campaign features a song called 'The Länd'
- The song targets auditory memory
- The campaign is a regional marketing effort
- The previous sticker campaign was widespread
- The song aims to stick in people's minds
- The state is in Germany
- The marketing shift is from visual to audio
Entities
Locations
- Baden-Württemberg
- Germany