Audi Showcases RS5 and Formula One Car at Milan Design Week

Audi will present two new vehicles at the FuoriSalone during Milan Design Week from April 20th to 26th. The display will feature the world premiere of the Audi RS5 road car alongside the brand's Formula One racing vehicle, marking Audi's return to the championship. The exhibition will take place at the Portrait hotel on Corso Venezia in Milan. Audi's design philosophy, led by Chief Creative Officer Massimo Frascella, emphasizes essentiality and a timeless style under the concept 'The Radical Next'. Timm Barlet, Director of Audi Italy, highlighted design as a strategic force for shaping future innovation. Both models are based on principles of clarity, technology, intelligence, and emotion, with Formula One serving as a platform to showcase technological advancements including sustainable fuel development with BP.