Atelier AAAAA Designs Modular Visual Identity for Mixt Arts Venue in Nantes
Paris-based design studio Atelier AAAAA, founded by Marie Sourd and Léopold Roux in 2013, has created a comprehensive visual identity for Mixt, a new multidisciplinary performing arts venue in Nantes, France. The system centers on the Pollen typeface, developed with type designer Anne-Dauphine Borione, which constructs letters from modular shapes inspired by microscopic pollen grains. This allows for flexible adaptation across seasons and performances. A secondary visual language called Vibration transforms photographs into textured, organic patterns using raster processing. The identity is designed for practical application across posters, brochures, digital assets, and wayfinding, using modular compositions and seasonal color palettes to maintain coherence while accommodating diverse programming in theater, dance, and music.
Key facts
- Atelier AAAAA designed the visual identity for Mixt, a new performing arts venue in Nantes.
- The identity features the Pollen typeface, a modular font inspired by microscopic pollen structures.
- A secondary visual system called Vibration uses raster processing to create organic textures from images.
- The design accommodates seasonal changes and diverse performance types through flexible modular elements.
- The studio, founded in 2013 by Marie Sourd and Léopold Roux, has previously worked with institutions like Palais de Tokyo and Centre Pompidou Metz.
Entities
Artists
- Marie Sourd
- Léopold Roux
- Anne-Dauphine Borione
Institutions
- Atelier AAAAA
- Mixt
- Palais de Tokyo
- Le Monde
- Centre Pompidou Metz
Locations
- Paris
- Nantes
- France
- Loire-Atlantique