Artsy Shark Essay Advises Artists on Why Collectors Hesitate Before Buying
In an article for Artsy Shark, Carolyn Edlund examines the reasons why potential collectors often refrain from buying art. She argues that this reluctance is not due to a lack of appreciation but rather because buyers feel the need to measure their walls, discuss with partners, evaluate costs, or compare different pieces. Concerns about the artwork's lasting appeal, the artist's reputation, and the validity of their choices can hinder purchases. New collectors, in particular, seek greater assurance, prompting them to investigate the artist's history. Edlund highlights the significance of professional presentation, stable pricing, and narrative in selling art. She advises against using high-pressure tactics and suggests offering details like dimensions and shipping options, allowing time for reflection, and keeping lines of communication open for future sales.
Key facts
- The article was written by Carolyn Edlund and published by Artsy Shark.
- Edlund argues that a buyer's hesitation often has little connection to how much they love the artwork.
- Prospective collectors may hesitate over measuring a wall, consulting a spouse, upcoming expenses, choosing between two pieces, or first-time high spending.
- Edlund describes original artwork as a considered purchase, using a $4,000 painting as an example of a decision that takes time.
- First-time collectors typically require more reassurance than experienced buyers.
- Buyers may research an artist's website, About page, other work, name, and social media, or join a newsletter and watch quietly.
- Edlund warns that pressure, price justification, competing-interest claims, and discounts can work against a sale.
- Recommended follow-up includes dimensions, additional photographs, in-situ images, shipping explanations, and payment discussions without demanding a decision.
- Edlund notes a sale may appear sudden but can develop over months or years through art fairs, mailing lists, exhibition announcements, and website visits.
- The article appears at artsyshark.com under a September 23, 2026 URL.
Entities
Artists
- Carolyn Edlund
Institutions
- Artsy Shark