ARTFEED — Contemporary Art Intelligence

Artists in Rural Areas Face Unique Market Challenges

opinion-review · 2026-04-02

A blog post from Art Biz Success explores the difficulties artists encounter when trying to build an audience in rural markets. The author advises artists to begin by cultivating local connections before expanding their reach, but acknowledges this approach may not be effective for those living in remote areas. The piece questions whether developing an online following represents the most viable strategy for rural artists seeking to sell their work. The post includes an image of Jan Thomas's pastel artwork 'Shadow Cast' and invites rural artists to share their experiences in the comments section. Originally published on February 27, 2017, the article has been updated while preserving original reader comments. The content also references a related podcast episode featuring artist Tracey Hewitt discussing how to maintain artistic practice while staying connected to rural communities.

Key facts

  • The article addresses challenges artists face in rural markets
  • Advises starting with local connections before expanding reach
  • Questions whether online following is best strategy for rural artists
  • Includes artwork by Jan Thomas titled 'Shadow Cast'
  • Originally published February 27, 2017
  • Updated with original comments preserved
  • References podcast episode with artist Tracey Hewitt
  • Published on Art Biz Success website

Entities

Artists

  • Jan Thomas
  • Tracey Hewitt

Institutions

  • Art Biz Success

Sources