ARTFEED — Contemporary Art Intelligence

Artists Advocate for Craft Over Commercial Scale in Creative Practice

opinion-review · 2026-03-21

An opinion piece by Gina Fairley discusses the pressures on contemporary makers to adopt industrial production models, arguing that handmade craft is fundamentally different from factory work. The article references glass artist Scott Chaseling's experience in regional New South Wales, highlighting a choice between scaling up or focusing on meaningful, smaller-scale production. It critiques the creative industries framework for blurring distinctions between craft and other disciplines, emphasizing that growth in art should prioritize depth over volume. The piece encourages makers to resist efficiency-driven approaches to preserve originality and intimacy in their work.

Key facts

  • The article is an opinion piece by Gina Fairley, ArtsHub's Senior Contributor.
  • It addresses the tension between handmade craft practices and industrial production pressures.
  • Glass artist Scott Chaseling from regional New South Wales is cited as an example.
  • The creative industries framework is criticized for conflating diverse practices like craft and animation.
  • The piece advocates for growth through refinement rather than expansion in artistic work.

Entities

Artists

  • Scott Chaseling

Institutions

  • ArtsHub

Locations

  • New South Wales
  • Sydney

Sources