Artists Advised to Use Websites Over Social Media for Audience Engagement

An article critiques social media platforms as ineffective for artists seeking meaningful connections with audiences, arguing that algorithms prioritize engagement over artistic depth. It suggests that artists should instead use their own websites to build direct relationships with followers. The piece promotes FASO Artist Websites, which offers an 'Artful Alerts' feature that automatically notifies subscribers when new work is added. This approach aims to create consistent, private communication between artists and interested collectors, contrasting with the unpredictable visibility on social media. The article references artists Warren Chang, Laura Rosen, and Joseph Gyurcsak as examples of practitioners using this method. It positions this strategy as a way for artists to maintain creative sovereignty in a commercial environment.