Art Marketing News Launches Two-Part Guide on Improving Art Selling Skills

Art Marketing News has published the first installment of a two-part guide aimed at helping artists become more comfortable and effective at selling their work. The guide, authored by Barney, is available for free to all subscribers through September 30, after which it will move to the paid Guides section. Part Two is scheduled for publication next Sunday. The first part emphasizes that selling is a learnable skill and that artists do not need to change their personalities to improve. It advises artists to reframe selling as a way to explain their work, answer questions, and politely ask for the sale. Practical tips include practicing answers to common questions about one's art, avoiding prejudging potential buyers, and taking genuine interest in people to build connections that can lead to sales and long-term relationships. The guide also addresses confidence, noting that it is not limited to extroverts and can be developed through preparation and practice. The second part will cover topics such as not selling from one's own wallet, allowing buyers to buy more, negotiating without immediately cutting price, using stories and secrets in artwork, and how to ask for the sale.