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Art Basel Expands to Qatar and Italy's Museums Prescribed as Therapy in Biancoscuro Editorial

opinion-review · 2026-03-24

In the February/March 2026 editorial for BIANCOSCURO, director Vincenzo Chetta discusses two significant developments in the art world. In Italy's Piedmont region, a program called 'Museo Benessere' allows doctors to prescribe museum visits to Castello di Rivoli and Reggia di Venaria as therapeutic alternatives to medication, endorsed by the WHO. Meanwhile, Art Basel launches a new fair in Doha, Qatar from February 3-7 under the direction of Wael Shawky, marking a strategic expansion in the Gulf region. Chetta also announces BIANCOSCURO's coverage of multiple Italian art fairs including Arte Fiera Bologna, Arte Genova, ArtParma Fair, and Vernice Art Fair in Forlì, plus Art Basel Hong Kong in late March, and promotes the magazine's Winter Edition art contest.

Key facts

  • Art Basel Qatar runs February 3-7, 2026 in Doha under director Wael Shawky
  • Italy's Piedmont region implements 'Museo Benessere' program where doctors prescribe museum visits
  • Museum prescriptions target Castello di Rivoli and Reggia di Venaria as therapeutic alternatives
  • BIANCOSCURO plans coverage of Arte Fiera Bologna, Arte Genova, ArtParma Fair, Vernice Art Fair, and Art Basel Hong Kong
  • BIANCOSCURO Art Contest Winter Edition is currently accepting submissions

Entities

Artists

Institutions

  • Castello di Rivoli
  • Reggia di Venaria
  • Art Basel
  • BIANCOSCURO
  • WHO
  • ASL Torino

Locations

  • Doha
  • Qatar
  • Piedmont
  • Italy
  • Bologna
  • Genova
  • Parma
  • Forlì
  • Hong Kong

Sources