Archizoom's Dressing Design and Speculative Fashion Alternatives
In 1973, the Italian radical architecture group Archizoom Associati, established in Florence in 1966 by Andrea Branzi, Gilberto Corretti, Paolo Deganello, Massimo Morozzi, and later joined by Lucia Morozzi and Dario Bartolini, showcased short films on Dressing Design at the XV Triennale di Milano. One notable film, Dressing is Easy – Vestirsi è Facile, introduces a DIY kit for clothing creation using fabric squares, with guidance provided in Casabella issue 373. This kit comprises fabric, thread, needle, scissors, and 21 embroidered designs by Lucia Bartolini. Drawing inspiration from DIY publications, the initiative critiques the industrial clothing sector and advocates for a zero-waste solution. Additionally, the article highlights JOIN Collective Clothes by Anouk Beckers and Pattern Place, which was founded in 2025.
Key facts
- Archizoom Associati was founded in Florence in 1966.
- The collective presented Dressing Design films at the XV Triennale di Milano in 1973.
- The film Dressing is Easy features a DIY kit with rectangular fabric pieces.
- Instructions were published in Casabella issue 373 in 1973.
- Lucia Bartolini designed 21 embroidered pattern plates for the project.
- Elena Fava's book Vestire contro examines Archizoom's fashion design.
- The kit was never commercially produced.
- JOIN Collective Clothes is an open-source modular clothing system by Anouk Beckers.
- Pattern Place was founded in 2025 by Beckers and the article's author.
Entities
Artists
- Andrea Branzi
- Gilberto Corretti
- Paolo Deganello
- Massimo Morozzi
- Lucia Morozzi
- Dario Bartolini
- Lucia Bartolini
- Elena Fava
- Emila Kuster Rosselli
- Anouk Beckers
- Jacob Lingren
Institutions
- Archizoom Associati
- XV Triennale di Milano
- Casabella
- Editoriale Domus
- Fili
- JOIN Collective Clothes
- Pattern Place
Locations
- Florence
- Italy
- Milan
- Amsterdam
- Netherlands