Another Collective Designs Modern Brand Identity for Construction Firm AR2

Another Collective has developed a visual identity for the construction company AR2, which aims to address market stagnation by providing clients with detailed project monitoring. The branding draws inspiration from early 20th-century artistic movements, creating a dichotomy between modern aesthetics and historical references. This duality is expressed through typography and color usage, contrasting contemporary elements with the brand name's nostalgic feel. Designers Bruno Soares and Eduardo Rodrigues led the project, with motion graphics by Luís Pedro Ferro. AR2 targets a niche market that values exclusivity and meticulous attention to detail. The company emerged from years of industry experience where transparent communication about construction processes was lacking. The identity system emphasizes modernity while acknowledging historical parallels in architectural practice.