Andrew Edmunds’ 10,000 Satirical Prints to Sell at Frieze Masters for £12 Million

A collection of 10,000 satirical prints assembled by the late Andrew Edmunds is being offered for sale at Frieze Masters with a price of £12 million. Phin Jennings interviewed family and friends of Edmunds, who was known as a restaurateur and gallerist in the area called Old Soho. The sale highlights Edmunds’ dual identity as a host and a print collector. The asking price underscores the market’s appetite for satirical works. The collection’s scale—10,000 items—makes it a significant offering at the fair. The article reflects on Edmunds’ role in the cultural life of Soho. The sale is scheduled for Frieze Masters in October 2026, according to the source URL. The piece combines personal reminiscences with details of the collection. It positions Edmunds as an idiosyncratic figure whose legacy bridges dining and art dealing. The £12 million figure is a key detail in the offering. The interview format provides insight into the man behind the prints. The collection’s sale at a major fair like Frieze Masters signals its art-market relevance. The title ‘It’s Called Culture!’ frames the story around Edmunds’ cultural impact. The article serves as both a tribute and a market report.