ARTFEED — Contemporary Art Intelligence

AMD to Acquire Fei-Fei Li's World Labs for $8.2 Billion

ai-technology · 2026-09-28

AMD is set to purchase World Labs, a developer specializing in deep learning models, for $8.2 billion. Fei-Fei Li, the founder, will take on the role of executive vice president and chief scientist at AMD. The transaction is anticipated to finalize by the end of the year, subject to regulatory clearance. Previously, AMD and World Labs collaborated on optimizing inference. Founded in 2024 by Li, a Stanford professor renowned for developing the ImageNet database, World Labs focuses on creating physics-based models. Its inaugural product, Marble, is designed for entertainment and robotic training. This acquisition aims to strengthen AMD's AI chip ecosystem in competition with Nvidia, known for its open-weight models. World models play a vital role in generative AI for robotics, fulfilling the demand for real-world training data.

Key facts

  • AMD will acquire World Labs for $8.2 billion
  • World Labs founder Fei-Fei Li will join AMD as executive vice president and chief scientist
  • The acquisition is expected to close before the end of the year, subject to regulatory approval
  • AMD and World Labs formed an inference optimization-and-training partnership last year
  • Li was a guest at AMD's CES presentation earlier this year
  • Li founded World Labs in 2024 and is a Stanford computer science professor known for ImageNet
  • World Labs' first product is Marble, pitched for entertainment and robot training simulations
  • Nvidia offers open-weight world models like Cosmos while AMD has only text- and video-based models

Entities

Artists

  • Fei-Fei Li
  • Justin Johnson
  • Christoph Lassner
  • Ben Mildenhall
  • Li Fei-Fei

Institutions

  • AMD
  • World Labs
  • Stanford University
  • Nvidia
  • Tesla
  • Figure
  • CES
  • Ars Technica

Locations

  • United States
  • San Francisco

Sources