All Matters Studio Creates Minimalist Stockholm Store for Fragrance Brand En Doft

All Matters Studio has designed the first permanent retail location for the Swedish-Danish fragrance brand En Doft in Stockholm's Södermalm district. The store, which opened in March 2026, features a minimalist interior intended to provide a calm backdrop for experiencing scents. Founded in 2022 by Fredrik Widén and architect Anne-Mette Krolmark in partnership with French perfumer Emmanuel Martini, En Doft previously operated pop-ups during Stockholm Design Week and 3 Days of Design. The new space will function as both a retail outlet and a venue for exhibitions and events. Design highlights include a custom limestone-topped table, folded-steel shelving, a deep red color scheme, and a textile screen from Astrid. The store's aesthetic emphasizes clean lines and honest materials to foster an immersive environment.