Aiqi Zhang Discusses Observation, Design, and Cultural Memory in PRINT Magazine Q&A
In an interview with PRINT Magazine, designer Aiqi Zhang shares insights into her diverse creative endeavors, which encompass brand and advertising, typography, digital experiences, motion, and spatial design. Her impressive portfolio has garnered recognition from ADC, TDC, and others, including contributions to Emmy-winning projects for Apple. Zhang has served as a judge for awards such as The One Club for Creativity’s Young Ones ADC. She finds inspiration in details and reminisces about her early experiences with oil pastels before mastering Chinese characters. Zhang emphasizes the importance of focusing on what can be controlled, believes in the healing power of time, and cherishes creativity that respects history. She is also learning to embrace the present and enjoys her grandmother's mung bean soup. The article was featured on PRINT Magazine's website.
Key facts
- Aiqi Zhang is an award-winning multidisciplinary designer working across brand and advertising, typography, digital and social experiences, motion and storytelling, and large-scale spatial design.
- Her work has received recognition from ADC and TDC, Communication Arts, Graphis, Creative Communication Award, among others.
- She contributed to Emmy Award-winning work for Apple.
- She has served as a judge for leading creative and design awards, including The One Club for Creativity’s Young Ones ADC.
- She loves observing and noticing details, which she considers the first step of her creative process.
- Her first creative memory is drawing with oil pastels before learning to write Chinese characters, and titling drawings with her mother.
- She believes time heals heartbreak by changing our relationship to it.
- Her favorite meal is mung bean soup made by her grandmother, enjoyed on a rooftop terrace after family dinners.
Entities
Artists
- Aiqi Zhang
Institutions
- ADC
- TDC
- Communication Arts
- Graphis
- Creative Communication Award
- Apple
- The One Club for Creativity
- Young Ones ADC
- PRINT Magazine