Adam Mickiewicz Institute Unveils New Visual Identity to Showcase Polish Culture Globally

The Adam Mickiewicz Institute (IAM) has launched a new visual identity, created in partnership with its in-house team and the editorial staff of Culture.pl. The initiative is designed to foster connections with artists and creative communities while promoting Polish culture and its creators to audiences worldwide. According to the project description, IAM collaborates with cultural sector professionals who are unconventional, experimental, and willing to challenge norms and take risks. The visual identity aims to embody this open and daring spirit, while also providing a platform for the artists' work. Instead of vying for attention with the art itself, the design offers a clear, distinctive, and adaptable framework for presentation. This approach ensures that the identity supports rather than overshadows the creative output it showcases.