Acne Studios Marks 30 Years with Nan Goldin Denim Campaign and 'Autoportrait' Acne Paper
Acne Studios marks its 30th anniversary with a denim campaign curated by Nan Goldin and the release of a special edition of Acne Paper, titled 'Autoportrait', in June. This campaign showcases portraits of ten friends, among them Guinevere Van Seenus and Juliette Lewis. Co-founder Jonny Johansson will unveil the newest womenswear collection at Paris Fashion Week this evening, followed by a celebratory dinner. The brand originated in Stockholm with just 100 pairs of raw selvedge jeans and transitioned to fashion, rebranding as Acne Studios in 2006. Now, it presents collections biannually at Paris Fashion Week, operates over 70 stores, and anticipates sales surpassing $500 million next year. The anniversary capsule features styles from '1996' and '2009'.
Key facts
- Acne Studios was founded 30 years ago in Stockholm with 100 pairs of raw selvedge blue jeans featuring red top-stitching.
- The brand's 30th anniversary is marked by a Nan Goldin-photographed denim campaign and a special issue of Acne Paper titled 'Autoportrait', released in June.
- The campaign features ten friends and collaborators, including Guinevere Van Seenus, Jonathan Lyndon Chase, Juliette Lewis, and Sandra Poulson.
- Jonny Johansson will show his latest womenswear collection at Paris Fashion Week tonight at the Collège des Bernardins, followed by an anniversary dinner and party.
- Acne Studios shows twice a year at Paris Fashion Week and has over 70 stores worldwide, with a recent opening on Gansevoort Street in New York in September 2026.
- The brand is projected to exceed $500 million in sales next year.
- The 30th-anniversary capsule includes the '1996' straight-leg and '2009' bootcut styles, each available in two washes.
- Johansson cites being first featured in Wallpaper*, a collaboration with Alber Elbaz at Lanvin, the first store outside Stockholm in Paris' Palais Royal, and the first Paris Fashion Week show in 2013 as key milestones.
Entities
Artists
- Jonny Johansson
- Nan Goldin
- Guinevere Van Seenus
- Jonathan Lyndon Chase
- Juliette Lewis
- Sandra Poulson
- Alber Elbaz
- Björk
- Tricky
- Tyler Brûlé
- Jan Bočan
- Jack Moss
- Rick Owens
- Pieter Mulier
- Jonathan Anderson
- Grace Wales Bonner
- Christian Lacroix
- Kate Moss
- Manolo Blahnik
- Thomas Persson
- Jamie Hawkesworth
- Paolo Roversi
- Jordan Hemingway
- Guinevere van Seenus
- Malick Bodian
- Katerina Jebb
- Casper Sejersen
- George Krakowiak
- Carlijn Jacobs
- Lulu Tenney
- Sadie Coles
- Honey Dijon
- Max Lamb
- Viviane Sassen
- Robbie Barrat
- Lena Endre
- Natasha Fraser
- August Strindberg
- Yves Klein
Institutions
- Acne Studios
- Acne Paper
- Wallpaper*
- Lanvin
- Deloitte Digital
- Paris Fashion Week
- Collège des Bernardins
- AnOther
- 10 Magazine
- Rizzoli
- ACNE
- Palais-Royal
- Acne Paper Gallery
Locations
- Stockholm
- Sweden
- Paris
- France
- New York
- United States
- Gansevoort Street
- Palais Royal
- Collège des Bernardins