2026 Blogging Data: 600 Million Blogs, 92.4% AI Use, Under 10% Earn Income

Globally, there are approximately 600 million blogs, with Tumblr accounting for around 518 million, the majority of which are not active. According to Internet Live Stats, 7.5 million posts are made each day, while users on WordPress.com generate 70 million posts and 77 million comments each month, drawing in over 409 million visitors. As of October 2026, WordPress is responsible for 40.2% of all websites. A 2026 survey by Orbit Media indicates the average length of a blog post has decreased to 1,312 words, with the average time spent writing now at 3 hours and 20 minutes. AI is utilized by 92.4% of bloggers, yet only 13.9% see significant results. Organic search contributes to 53% of website traffic, and less than 10% of blogs generate revenue, with HubSpot estimating blog ROI at 27%. Substack boasts over 100,000 publishers making money through subscriptions.