14 iconic American logos that shaped graphic design history

A Wallpaper* feature examines 14 logos that defined American graphic design, from Milton Glaser's 1976 I Love NY to the Nike swoosh. The I Love NY logo, created during NYC's fiscal crisis, became a global symbol of affection. The New York Mets logo (1961) by Ray Gotto united the city with landmarks. Tiffany & Co.'s blue box, trademarked since 1998, was refreshed by Paula Scher in 2005. Chateau Marmont's logo uses Libra font by Sjoerd Hendrik de Roos (1938). Paul Rand's IBM logo (1956) evolved into the striped version by 1972. Snoopy by Charles M Schulz became a licensing phenomenon. Andy Warhol's Campbell's soup can (1960s) blurred commercial and fine art. The Hollywood sign (1923) by Thomas Fisk Goff was saved by the Chamber of Commerce in 1949. Ivan Chermayeff's MoMA logo (1964) remains foundational. McDonald's golden arches (1953) by Stanley Clark Meston and Jim Schindler became a global icon. Carolyn Davidson's Nike swoosh (1971) cost $35. Levi's two-horse patch (1873) symbolized durability. Calvin Klein's sans serif logo (1968) became synonymous with underwear. Nirvana's logo (1989) by Lisa Orth used Onyx font.