ARTFEED — Contemporary Art Intelligence

Zuckerberg donates €500k in Facebook ads to earthquake relief

other · 2026-05-05

Mark Zuckerberg, founder of Facebook, has donated €500,000 to the Italian Red Cross for the victims of the August 24 earthquake in central Italy. However, the donation is in the form of advertising credits on Facebook, not cash or goods, sparking mixed reactions on social media. The Italian Ministry of Cultural Heritage (Mibact) raised over €610,000 from state museum admissions on August 28, with additional funds from civic, private, and religious museums through the #museums4italy campaign. The Civil Protection Department's fundraising has exceeded €10 million via solidarity number 45500. Zuckerberg was in Italy for the wedding of Spotify CEO Daniel Ek on Lake Como, and also met Pope Francis and Prime Minister Matteo Renzi, and gave a lecture at Luiss University.

Key facts

  • Mark Zuckerberg donated €500,000 to the Italian Red Cross for earthquake relief.
  • The donation is in the form of Facebook advertising credits, not cash or goods.
  • The earthquake struck central Italy on August 24, 2016.
  • Mibact raised over €610,000 from state museum admissions on August 28.
  • The #museums4italy campaign involved civic, private, and religious museums.
  • Civil Protection Department's fundraising exceeded €10 million via number 45500.
  • Zuckerberg attended the wedding of Spotify CEO Daniel Ek on Lake Como.
  • Zuckerberg met Pope Francis and Prime Minister Matteo Renzi during his visit.
  • Zuckerberg gave a lecture at Luiss University.
  • The donation was announced while Zuckerberg was in Italy.

Entities

Artists

  • Mark Zuckerberg
  • Daniel Ek
  • Pope Francis
  • Matteo Renzi

Institutions

  • Facebook
  • Italian Red Cross
  • Ministero dei Beni Culturali (Mibact)
  • Dipartimento della Protezione Civile
  • Luiss University
  • Spotify

Locations

  • Italy
  • central Italy
  • Lake Como
  • Rome

Sources