Zètema CEO Remo Tagliacozzo on Transforming Rome's Cultural Management
Remo Tagliacozzo, sole administrator of Zètema Progetto Cultura, discusses the company's organizational overhaul and post-COVID strategies for Rome's cultural sites. Zètema manages Rome's civic museum network, maintenance, and conservation for the municipal superintendency since 1998. Tagliacozzo, appointed by Mayor Virginia Raggi, implemented a 'change' project shifting from a hierarchical to a matrix model focused on continuous improvement and market needs. Despite the pandemic, Zètema avoided layoffs and furlough schemes, maintaining essential cultural services. The company suffered a 90% drop in commercial revenue but pivoted to digital, achieving 50 million contacts via the #laculturaincasa campaign. Zètema is conducting a customer survey with the Fitzcarraldo Foundation to assess COVID's impact on cultural participation. Future plans include a 30% smartworking target for its 830+ employees, green events along the Tiber River in summer 2020, and the launch of its first integrated sustainability report next year. Tagliacozzo highlights the MIC Card (€5) for museum access and hints at autumn exhibitions.
Key facts
- Zètema manages Rome's civic museum network, maintenance, and conservation for the municipal superintendency since 1998.
- Remo Tagliacozzo was appointed sole administrator by Mayor Virginia Raggi, with a mandate valid until approval of the 2021 budget.
- Tagliacozzo introduced a 'change' project called 'Dalla A alla Zètema' shifting from a hierarchical to a matrix organizational model.
- Zètema did not use any social safety nets (furlough, supplementary fund) during the COVID-19 pandemic.
- The company experienced a 90% drop in commercial revenue due to the pandemic.
- The #laculturaincasa campaign reached 50 million contacts during lockdown.
- Zètema is conducting a survey with the Fitzcarraldo Foundation on COVID's impact on cultural participation.
- Zètema aims to have 30% of its over 830 employees working remotely by next year.
- Summer 2020 will feature green events along the Tiber River.
- Zètema plans to publish its first integrated sustainability report next year.
- The MIC Card costs €5 and grants access to Rome's municipal museum system and special events.
Entities
Institutions
- Zètema Progetto Cultura
- Roma Capitale
- Sovrintendenza Comunale
- Giunta Capitolina
- Fondazione Fitzcarraldo
- Teatro dell'Opera
- Teatro di Roma
- Fondazione Musica per Roma
- Istituzione Biblioteche
- Artribune
Locations
- Rome
- Italy
- Tiber River