Zendaya's Jaw Drop Over Zainab Jiwa's Gold Gown Goes Viral with 19M TikTok Views

At the London premiere of The Odyssey, Zainab Jiwa, a 29-year-old Muslim content creator and presenter, caught the attention of Hollywood star Zendaya with her custom gold gown featuring a hood. Zendaya's reaction, captured on video, has amassed 19 million views on TikTok. Jiwa, who wears a hijab, often finds herself among the few covered at premieres, but she embraces the challenge of incorporating modest wear into her looks, coining the term 'halalify the look.' Her viral moment highlights the growing influence of independent digital creators on red carpets, challenging traditional Hollywood fashion. Jiwa, who has 660,000 TikTok followers and nearly 400,000 on Instagram, has interviewed A-listers like Denzel Washington, Paul Mescal, Tom Hiddleston, and Zendaya herself. She began posting film-inspired outfit videos for fun, which led to opportunities with major studios, starting with Disney's Moon Knight. Despite facing criticism about modesty, Jiwa remains focused on inspiring and entertaining her audience. Her home life in Harrow, north-west London, contrasts sharply with her red carpet appearances, but her parents are supportive. With upcoming films like Dune and Doomsday, Jiwa is excited about the future of film and her role as a fan and creator.