Zara Larsson launches Main Rose swimwear line, expanding her beach-inspired fashion brand

Zara Larsson has introduced a swimwear collection under her intimates brand Main Rose, founded last year. The line includes solid-colored one-pieces and colorful bikini tops with Brazilian-cut briefs, priced from $35 to $80 USD and available in sizes XS to XXL. Launching fully on April 22, the collection features a palette of pink, citrus, red, leopard prints, and snake textures. Larsson described swimwear as the ultimate summer staple, aligning with her personal brand and the seasonal themes of her music. The debut campaign was photographed by Charlotte Rutherford outside Miami, capturing an endless-summer vibe. Larsson, who is from Sweden, envisioned fans wearing the pieces in varied settings, from Coachella with jeans to winter ice baths. Each swimsuit comes with four detachable charms, such as an acrylic nail and lucky number seven charm. Larsson continues touring her album Midnight Sun through October and plans a deluxe version with new features and remixes, including a collaboration with Muni Long.