Zara claims Estée Lauder approved Jo Malone perfume naming in 2020
Inditex's UK unit has defended its use of the name 'Jo Malone' on Zara perfumes, asserting that Estée Lauder's own lawyers approved the specific language in 2020 that is now at the center of a trademark lawsuit. The dispute centers on Zara's use of the name for a line of fragrances, which Estée Lauder, the owner of the Jo Malone London brand, claims infringes on its trademark. Zara argues that the approval from Estée Lauder's legal team at the time should preclude the current legal action. The case highlights ongoing tensions between fast fashion and luxury brands over intellectual property.
Key facts
- Inditex's UK unit claims Estée Lauder's lawyers approved the language in 2020.
- The language approved is now at the center of a trademark lawsuit.
- Zara used the name 'Jo Malone' on perfumes.
- Estée Lauder owns the Jo Malone London brand.
- The lawsuit alleges trademark infringement.
- Zara argues prior approval should prevent legal action.
- The case involves fast fashion vs. luxury brand IP issues.
- The dispute is over naming of fragrance products.
Entities
Artists
- Jo Malone
Institutions
- Inditex
- Estée Lauder
- Zara
- Jo Malone London
- Estée Lauder Companies
- Jo Loves
- BBC
- High Court
Locations
- United Kingdom
- London
Sources
- Quartz —
- BBC Culture —