Zanotta's Graphic Legacy and Milan Design Week Invitations
The article explores the graphic design of invitations for Milan Design Week 2017, focusing on Zanotta's visual identity curated by Leonardo Sonnoli, who uses a GIF animation of the letter Z. Other highlights include Atelier Biagetti's 'GOD' exhibition on money obsession, with a scratch-card invitation; Luca Nichetto and Ben Gorham's 'Decode Recode' for Salviati, featuring black-and-white photography; and The Ladies' Room's 'Fenoména' installation at Garage Sanremo, inspired by sensism. The piece is published in Artribune Magazine #36 – Speciale Design.
Key facts
- Zanotta has worked with many international graphic designers over 60 years.
- Leonardo Sonnoli now handles Zanotta's communication, using a logo with a colon and a GIF of the letter Z.
- Atelier Biagetti's 'GOD' exhibition, curated by Maria Cristina Didero, explores money obsession and winning euphoria.
- The invitation for 'GOD' is a scratch card featuring a dream beach and emoticon-style graphics.
- Luca Nichetto and Ben Gorham's 'Decode Recode' for Salviati focuses on glass and light, with a black-and-white photo invitation.
- The Ladies' Room presents 'Fenoména' at Garage Sanremo, inspired by sensism, with soft colors and a feminine logo.
- The article is written by Mariangela Savoia for Artribune Magazine #36 – Speciale Design.
- Milan Design Week 2017 includes the Salone del Mobile.
Entities
Artists
- Leonardo Sonnoli
- Atelier Biagetti
- Maria Cristina Didero
- Luca Nichetto
- Ben Gorham
- Mariangela Savoia
Institutions
- Zanotta
- Salviati
- The Ladies' Room
- Garage Sanremo
- Forostudio
- Artribune
- Salone del Mobile
Locations
- Milan
- Italy