Yura Park and Ching-Fa Lung Design Volume Portable Cocktail Branding and Packaging

Designers Yura Park and Ching-Fa Lung have created distinctive branding and packaging for Volume, a portable cocktail experience. The brand name draws inspiration from alcohol by volume (ABV), a standard measurement for alcoholic content. Their visual design features a tight logotype that emphasizes the intensity of flavors contained within cube-shaped packaging. These cubes serve both practical storage purposes and create a high-end experience through exclusively designed containers. Volume presents itself as a jelly cocktail with layered culinary creations infused with spices, fruit, bitters, and booze. The designers employed wordplay to highlight the jelly cocktail's unique form. According to the brand statement, Volume offers an artisanal experience suitable for elegant parties. The project encompasses comprehensive branding, packaging design, and visual design elements.