YUNGBLD redesigns 'The Power of Now' with Dopamine Design

Design studio YUNGBLD has created a new cover for Eckhart Tolle's self-help book 'The Power of Now,' replacing its original minimalist design with a vibrant 'Dopamine Design' approach. The studio used clashing full-color saturation, bold textured type, primary colors with neons, and freehand drawn elements to make the cover feel as uplifting as the book's content. The redesign was prompted by the studio's initial disinterest in the book due to its boring cover, which they found did not reflect the life-changing principles inside. YUNGBLD's cover aims to accurately represent the book's value and make readers feel good, contrasting with the flat, pastel, minimal millennial design trends of the past decade. The project was published on November 30, 2022.