YouTube tests AI-powered 'Ask YouTube' search feature for guided answers
YouTube is testing an AI-powered interactive search feature called 'Ask YouTube' that provides step-by-step results combining text, short videos, and longer videos. Available to U.S. Premium subscribers aged 18+, the feature allows queries like 'plan a 3-day road trip from San Francisco to Santa Barbara' and follow-up questions. Google plans to extend it to non-Premium users. This follows Google's broader push of AI mode across surfaces, including multi-part questions, side-by-side browsing, and product price exploration. The test could later explore sponsored video placements.
Key facts
- YouTube is testing an AI-powered interactive search feature called 'Ask YouTube'.
- The feature presents step-by-step results with a mix of text, short videos, and longer videos.
- Users can ask questions like 'plan a 3-day road trip from San Francisco to Santa Barbara'.
- Follow-up questions are supported, e.g., 'Where can I get good coffee?'.
- The feature is available to Premium subscribers in the U.S. aged 18 or older.
- Interested users must opt into the experiment via a specific URL.
- Google is working on making the feature available to non-Premium users.
- Google introduced AI mode last year and added side-by-side browsing and product price exploration this year.
Entities
Institutions
- YouTube
Locations
- United States
- San Francisco
- Santa Barbara