Younger Buyers Drive Demand for 'SUV of the Sea' Crossover Yachts
A new generation of ultrahigh-net-worth individuals is reshaping the yacht market, with average owner age projected to drop to 35–40 within a decade, according to research from Rossinavi and the University of Monaco. Yards like Sanlorenzo and Bluegame are adapting to younger clients who prioritize versatility, design, and active lifestyles over traditional cruising. Bluegame's BGX63 and BGX73 crossovers—dubbed 'SUVs of the sea'—blend superyacht space with motor yacht agility. A 40-year-old South African owner chose a BGX63 for its beach club, Italian styling, and three-cabin layout manageable without crew. Semi-custom builds offer lower cost and faster delivery. Sanlorenzo opened a London showroom on Park Lane to ease first-time buyers into the market. The trend reflects a broader shift toward shorter, more frequent trips and shore-based living on water.
Key facts
- Average superyacht owner age expected to drop to 35–40 in next decade (Rossinavi/University of Monaco).
- Millennials could dominate the yacht market.
- Younger buyers prioritize versatility, ease of use, and connection with the sea.
- Bluegame BGX63 and BGX73 are popular crossovers described as 'SUVs of the sea'.
- Bluegame was founded by Olympic sailor Luca Santella in 2002, acquired by Sanlorenzo in 2018.
- A 40-year-old South African owner bought a BGX63 after considering D'Antonio, Sunseeker, and Pardo.
- BGX63 has a large beach club, Italian styling, and three cabins; can carry a large tender for watersports.
- Sanlorenzo opened a showroom in central London on Park Lane to attract younger clients.
Entities
Artists
- Luca Santella
Institutions
- Rossinavi
- University of Monaco
- Sanlorenzo U.K.
- Fraser Yachts
- Bluegame
- Benetti
- D'Antonio
- Sunseeker
- Pardo
- Robb Report
Locations
- Monaco
- London
- United Kingdom
- South Africa
- Mayfair
- Park Lane