Young Digitals to Take Over Artribune’s Instagram for Marina Abramović Show
On November 14, 2018, the communication studio Young Digitals will take over Artribune’s Instagram Stories to offer an unconventional social media narrative of Marina Abramović’s exhibition 'The Cleaner' at Palazzo Strozzi in Florence. The takeover will reinterpret over 100 works spanning Abramović’s career from the 1960s to the present, including photos, videos, objects, installations, and live performances. Young Digitals, which works with Italian excellence brands, launched the SHIFT project last year to foster dialogue between art, communication, and business. CEO Michele Polico described SHIFT as a transformation in doing business and work, emphasizing a collective and shared artistic narrative. The takeover begins at 12:00 CET on Artribune’s Instagram Stories, inviting audience interaction.
Key facts
- Young Digitals will take over Artribune’s Instagram Stories on November 14, 2018.
- The takeover focuses on Marina Abramović’s exhibition 'The Cleaner' at Palazzo Strozzi.
- The exhibition features over 100 works from the 1960s to today.
- Young Digitals launched the SHIFT project last year to connect art, communication, and business.
- Michele Polico is CEO of Young Digitals.
- The takeover starts at 12:00 CET on Artribune’s Instagram channel.
- The narrative will reinterpret photos, videos, objects, installations, and live performances.
- Artribune is an Italian contemporary art and culture platform founded in 2011.
Entities
Artists
- Marina Abramović
Institutions
- Young Digitals
- Artribune
- Palazzo Strozzi
- SHIFT
Locations
- Florence
- Italy