Youma Matcha Branding and Packaging Design by Jaweriya Hashmat

Designer Jaweriya Hashmat has created a comprehensive branding and packaging system for Youma Matcha, a modern café concept centered on calm moments and quality tea. The visual identity employs a restrained palette of forest green, soft white, and light sage, anchored by a bold serif wordmark and a panda mascot relaxing in a matcha bowl. The logo, described as cute and calm, avoids graphic clutter in favor of simple text and soft shapes, adding warmth and friendliness across café touchpoints. The branding extends to a full range of retail packaging: stand-up paper bags with bold serif text and clean labels, drink cups, cork mats, printed menu cards, and paper receipts, all maintaining neat margins. Store signage features dark green awnings, while takeaway bags display front logo prints. The system also adapts to merchandise, including printed t-shirts and iced drink cups, demonstrating versatility from retail goods to staff apparel. Clear layout rules ensure consistency in busy café environments. The project illustrates how focused branding builds clear connections in food and beverage spaces, combining typography, color, and mascot to create a distinct visual world for guests. The practical choices prioritize printability and visual appeal in daily use, reflecting balance, care, and simplicity. Further details and brand guidelines are available in the Jaweriya Hashmat portfolio.