Yeti and Live Nation Auction Custom Coolers for COVID-19 Relief

Yeti, the Austin-based outdoor brand, partnered with Live Nation to raise money for Crew Nation, Live Nation's COVID-19 relief fund supporting concert crews and touring staff. Live Nation initially donated $5 million and committed to match the next $5 million from artists, fans, and employees. Yeti launched the "One for the Roadies" campaign, sending its new Roadie 24 Hard Cooler to musicians including The Avett Brothers, The National, Leon Bridges, Tre Cool of Green Day, and Reba. Artists personalized the coolers, which are being auctioned from August 4 to August 10. All proceeds benefit Crew Nation, administered by Music Forward Foundation, a 501(c)(3) organization. The fund aims to help crew members who depend on live shows for their livelihoods during the pandemic.