YET Art Agency Launches to Connect Brands with Contemporary Artists

YET Art Agency, the first Italian agency dedicated to connecting brands with the art world, was founded in October 2020 by art historians Elena Mussini and Delfina Grassi, who have backgrounds in communication, marketing, CSR, and sustainability. The agency offers services including limited edition creations, corporate collection building, public art projects, and innovative communication campaigns. Its mission is to facilitate collaborations between companies and artists, emphasizing ethics and inclusivity. The inaugural project, Fluid Shapes, took place from November to December 2021 in Milan, featuring works by Nina Klein (born 1987, Southfield) and Nicole Colombo (born 1991, Monza), in partnership with Espressoh, an Italian cosmetics brand. YET aims to work with artists who address contemporary societal issues and plans to tackle themes such as sustainability, generational and gender gaps, racism, and violence. The agency aspires to become a reference point for Italian and international artists, not only for creative projects with companies but also as an artist management entity.