Yayoi Kusama's 3D Avatar Looms Over Tokyo on Louis Vuitton's Mega Screen
Yayoi Kusama, the 93-year-old Japanese artist, has renewed her collaboration with luxury brand Louis Vuitton a decade after their first partnership. The new campaign was unveiled with a spectacular 3D projection on the Cross Shinjuku Vision billboard in Tokyo. The video shows a 3D Kusama emerging from a Louis Vuitton Damier trunk among her iconic polka-dotted pumpkins, leaning out over the street. Metal spheres from her work "Narcissus Garden" form the LV logo, and the artist reappears in yellow holding a pumpkin topped with brand initials. The projection, running until December 6, 2022, previews a collection launching in January 2023. Louis Vuitton described the collaboration as taking over the Maison's emblems with Kusama's symbolic objects and infinite motifs, first revealed on the Cruise 2023 runway.
Key facts
- Yayoi Kusama and Louis Vuitton renewed their collaboration after ten years.
- A 3D video of Kusama was projected on the Cross Shinjuku Vision billboard in Tokyo.
- The 3D Kusama emerges from a Louis Vuitton Damier trunk among polka-dotted pumpkins.
- Metal spheres from 'Narcissus Garden' form the LV logo in the video.
- Kusama appears in yellow holding a pumpkin with brand initials.
- The projection runs until December 6, 2022.
- The collection will be available from January 2023.
- The collaboration was first revealed on the Cruise 2023 runway.
Entities
Artists
- Yayoi Kusama
Institutions
- Louis Vuitton
- Artribune
Locations
- Tokyo
- Japan
- Matsumoto
- Shinjuku
- Cross Shinjuku Vision