Yai Salinas Creates Ruda, an AI-Generated Olive Oil Brand Identity

Yai Salinas, a designer, turned an unused client brief into Ruda, an autonomous AI-driven brand identity initiative for an Italian olive oil label. This brand identity features a color palette of hot pink (#FF3EAE) and dark chocolate brown. The logo consists of a condensed black sans-serif spelling out "RUDA" across its full width, paired with a hand-drawn line-art character of a woman in sunglasses, holding a brown bottle against a pink backdrop. Campaign imagery showcases older Mediterranean individuals—a silver-haired man in a pink blazer by the coast and an elderly woman in a pink kitchen—both created using Midjourney, with the Ruda bottle prominently displayed. A five-badge system in alternating pink, olive green, and dark brown features mono-line olive designs and circular text stating "Authentic Extra Virgin Olive Oil. Made with Tradition. Served." This project illustrates that AI brand identity design demands the same level of curatorial care as traditional methods: the prompt serves as the brief, and editing remains essential.