Yago Ferreira and Lukas Martins Rebrand Russells with Minimalist Identity
Yago Ferreira, collaborating with Lukas Martins, has designed a new visual identity for Russells, a company seeking a minimalist and strategic branding overhaul. The rebranding features a soft, neutral color palette, architectural layout grids, and modern typography hierarchy paired with customized emblems. The updated logo offers a contemporary take on classic symbols, balancing sharp precision with warmth. The system extends into physical items such as custom business cards, hang tags, and cardboard boxes, maintaining a clean identity across digital and physical touchpoints. The design aims to simplify client interaction, making complex catalog details digestible at a glance. The project demonstrates how strategic design can transform a creative brand, establishing a solid presence in the design market.
Key facts
- Yago Ferreira and Lukas Martins redesigned Russells' brand assets.
- The new branding uses a soft, neutral color palette and architectural layout grids.
- The updated logo offers a contemporary take on classic visual symbols.
- The branding system includes physical items like business cards, hang tags, and cardboard boxes.
- The design balances structural simplicity with active personality.
- The visual style improves usability on digital interfaces with modular shapes and consistent line weights.
- The project aims to create an experience that feels friendly and premium.
- The rebranding simplifies how clients interact with the visual platform.
Entities
Artists
- Yago Ferreira
- Lukas Martins
Institutions
- Russells