Xolve Branding Reimagines Chateau Dalat Wine Packaging with Cultural Typography

Xolve Branding has redesigned the packaging for Chateau Dalat, Vietnam's most recognized wine brand, for Ladofoods. The project avoids simplification, instead translating cultural elements into a modern visual language. The Phúc Lộc Hoà Ca collection features three bottles—Shiraz, Merlot, and Cabernet Sauvignon—each representing a different time of day in Dalat's landscape: Dawn, Sunset, and Twilight. The labels share rolling hills but shift in color temperature. Beyond the bottles, Xolve created a comprehensive collateral system including a Wine Handbook with a cobalt cover and geometric design, posters that mix script and blocky typography with folk-art flowers, a back-label system with a strict color grid, and a social content grid with wine aphorisms. The result is a cohesive identity that operates at multiple scales, from intimate collectible to shelf presence, targeting younger consumers without losing cultural soul.