Wired investigates Instagram-ready exhibitions: art or entertainment?

A Wired video explores two pop-up exhibitions designed for social media: Color Factory in San Francisco and the Ice Cream Museum in Los Angeles. These shows, which have gone viral on Instagram, offer colorful backdrops for selfies and group photos. The curators evade the question of whether these are art, emphasizing instead the goal of entertaining visitors and providing novel experiences. The piece, reported by Valentina Tanni for Artribune, contextualizes this trend within a broader art world where major museums increasingly host playful installations by artists like Carsten Höller, Yayoi Kusama, and Superflex, blurring the line between art and entertainment. The video questions whether the distinction still matters.