ARTFEED — Contemporary Art Intelligence

Wing-See Yau's Yomi device gamifies reading with digital pet rewards

architecture-design · 2026-07-30

Brunel University graduate Wing-See Yau has designed Yomi, a Tamagotchi-like device that converts children's reading time into points to grow a digital pet. The compact gadget, presented at the New Designers graduate fair, earned her the Cadbury-Mondelez International Award. Yomi uses a built-in camera to scan book barcodes and a microphone to detect reading aloud. Reading cycles last 14 days, with the pet evolving from baby to mythic form. Long-term progress is tracked via a 'Tree of Knowledge' screen, and users collect genre-based badges. Yau's research found only 33% of UK children enjoy reading, prompting her to create a focused device rather than an app to avoid distractions. The name derives from Japanese 'yomu' (to read).

Key facts

  • Wing-See Yau designed Yomi, a Tamagotchi-like device that rewards reading with digital pet growth.
  • Yomi was developed during Yau's final year at Brunel University.
  • It was presented at the New Designers graduate fair and won the Cadbury-Mondelez International Award.
  • The device converts reading time into points that evolve a digital pet over a 14-day cycle.
  • A built-in camera scans book barcodes to log genre and start sessions.
  • A microphone detects when children read aloud.
  • Long-term progress is shown via a 'Tree of Knowledge' screen.
  • Yau's research found only 33% of UK children enjoy reading.

Entities

Artists

  • Wing-See Yau

Institutions

  • Brunel University
  • New Designers
  • Cadbury-Mondelez International Award
  • Dezeen

Locations

  • United Kingdom

Sources