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Wine takes center stage at French music festivals, from We Love Green to Hellfest

festival-fair · 2026-05-20

Wine is increasingly featured at French music festivals across all genres, challenging beer's dominance. Organizers promote local appellations, with some being winemakers themselves. The trend spans from We Love Green to Hellfest.

Key facts

  • Wine is now prominent at French music festivals.
  • Beer was previously the dominant beverage.
  • Festivals cover all music genres.
  • Organizers promote local wine appellations.
  • Some festival organizers are also winemakers.
  • The trend is observed across France (l'Hexagone).
  • Festivals mentioned include We Love Green and Hellfest.

Entities

Institutions

  • We Love Green
  • Hellfest
  • Le Monde

Locations

  • France

Sources