Window to the Heart: Times Square's Valentine's Day Art Installation
Times Square Arts has unveiled 'Window to the Heart', a large lens with a heart-shaped hole for photos, designed by Aranda\Lasch and Marcelo Coelho in collaboration with Formlabs. The installation, part of the annual Times Square Valentine Heart Design competition, opened February 1 at Father Duffy Square between 46th and 47th Streets. Benjamin Aranda noted the idea came from observing people taking photos in Times Square. The studio, founded in 2003 by Benjamin Aranda and Chris Lasch, has previously exhibited at the 2010 Venice Architecture Biennale and the Museum of Modern Art in 2007. Times Square Arts also runs Midnight Moment, a nightly digital art display, and the Jungle-Ized app experience.
Key facts
- Window to the Heart is a nearly 4-meter-wide lens with a heart-shaped hole.
- The installation is part of Times Square Valentine Heart Design, now in its tenth year.
- It was designed by Aranda\Lasch and Marcelo Coelho with Formlabs.
- Opened February 1, 2018 at Father Duffy Square, between 46th and 47th Streets.
- Benjamin Aranda co-founded Aranda\Lasch in 2003.
- Aranda\Lasch presented Primitives at the 2010 Venice Architecture Biennale.
- Rules of Six was shown at MoMA's Design and Elastic Mind in 2007.
- Times Square Arts also organizes Midnight Moment and Jungle-Ized.
Entities
Artists
- Benjamin Aranda
- Chris Lasch
- Marcelo Coelho
- Tali Keren
- Alex Strada
- Matthew Ritchie
- Paola Antonelli
Institutions
- Times Square Arts
- Aranda\Lasch
- Formlabs
- Museum of Modern Art
- MoMA
- Fondazione TBA21
- ZKM Karlsruhe
- NYC&Co
- Audio-Technica
Locations
- Times Square
- New York
- Manhattan
- Father Duffy Square
- 46th Street
- 47th Street
- Tucson
- Venice
- Giardini della Biennale
- Vienna
- Karlsruhe
- Germany