Wilson Butler Architects revives Zeiterion Theatre in New Bedford

Wilson Butler Architects (WBA) completed a $37 million renovation of the Zeiterion Theatre in New Bedford, Massachusetts. Originally opened in 1923 as a vaudeville hall designed by Frank Leary and Frank Walker, the Georgian Revival-style venue was saved from demolition in the 1980s by a local preservation movement. The project restored ornamental plaster, decorative painting, murals, millwork, and historic finishes based on archival research. New features include upgraded seating, restrooms, ADA access, a grand lobby, second-floor lounge, rehearsal studios, and a basement speakeasy. The theater now hosts five distinct venues and aims to function as contemporary civic infrastructure, with LED displays on the historic marquee and improved street visibility. Lead project interior designer Rebecca Durante noted that theatergoing today is about connection and community. Lead project architect Chris Dynia emphasized reclaiming underused spaces to expand the mission without expanding the footprint.